Being data-driven requires data

As a business leader, you understand the necessity of reliable data when evaluating needs, developing solutions, and planning for the future. Data exposes weaknesses, reveals trends and opportunities, uncovers truth, and gives us the tools to drive change. It is, as they say, intelligence.

Introducing the Greater Rockford Chamber of Commerce Business Sentiment Survey. This is the first of ongoing quarterly surveys GRCC will administer as part of our promise to be a member-driven organization. Your engagement with this and future surveys will make GRCC more responsive, efficient, and focused on what truly matters in helping you grow your business and strengthening our economy.

About the survey

• The first quarter survey is open until February 14.
• It’s for GRCC members. But if you’d like to share the survey link with a business leader who isn’t a Chamber member, please do so.
• It’s anonymous.
• GRCC surveys align with the quarterly U.S. Chamber of Commerce surveys, so we can compare and contrast our regional results with national data.
• GRCC will use the data to:
  • Create relevant programs and initiatives for our members.
  • Identify economic development opportunities.
  • Support governmental advocacy efforts.
  • Pinpoint member needs and barriers to growth.
  • Promote positive trends in the Rockford Region.
  • Drive change that makes the region more competitive.

Thank you in advance for your participation. Please complete the survey before Friday, Feb. 14. If you have any questions, please contact Caitlin Pusateri at cpusateri@rockfordchamber.com.

Thank you to R1 Planning Council for their help in designing and administering this quarterly survey.